Sooner or later, you’ll need a strategy for Gen Z. This presentation unravels the needs and behaviors of your youngest/future consumers/employees. Forget avocado toast clichés. Generation Z is the first post-truth, climate-anxious, values-led generation. And they’re coming for your consumer base and your corporate culture.

This talk delves into what really drives Gen Z, beyond TikTok trends and virtue-signalling ad campaigns. From visual literacy to conscious consumption, and from digital expression to moral clarity, we’ll unpack how brands and organizations can meaningfully connect with this future-shaping generation. Not through gimmicks, but through cultural empathy and behavioral understanding.

Spoiler: You’re not ‘losing’ Gen Z’s attention. You’re failing to earn it.